That would be a case of blatant marketing hype. I don't think any actual module back in those days was famous at all. Even the Pulsar module would not have been famous until well after the 70's. And then again, modules themselves are never really as famous as the actual watches are.
I really have to laugh at that. The module in that watch is just another one of those small ones that almost look like they are for ladies watches.
Jeff